We are honoured to share that GSK Bespoke Designs Ltd has been awarded Best Sustainable Home Brand 2025 by Eluxe Magazine.

This recognition holds particular meaning for us because it speaks not to a single project or aesthetic moment, but to a philosophy that has shaped our work from the very beginning; the belief that true luxury is conscious luxury.

What the Eluxe Awards Represent

Eluxe Magazine is an internationally recognised publication dedicated to sustainability, ethical design, and conscious living. Its annual awards celebrate brands that demonstrate a genuine commitment to responsible production, ethical craftsmanship, and environmental awareness; not as a marketing layer, but as an embedded way of working.

Being named Best Sustainable Home Brand 2025 places GSK Bespoke Designs Ltd among a group of businesses that are actively shaping a more thoughtful future for design; one rooted in longevity, integrity, and respect for both people and planet.

Sustainability as a Way of Thinking, Not a Trend

At GSK Bespoke Designs Ltd, sustainability is not treated as a standalone feature or a passing trend. It is a framework that informs every creative and operational decision across our work.Under the GSK umbrella sit two complementary practices:

• GSK Bespoke Designs Interiors, our boutique interior design studio
• The Morphbag by GSK, our ethically produced handbag collections

While they operate in different fields, they are united by the same values; responsible sourcing, ethical craftsmanship, and the belief that design should endure.

In our interior design practice, this translates into creating homes that prioritise quality over quantity. We champion timeless design, natural and responsibly sourced materials, and thoughtful spatial planning that allows interiors to evolve with their owners, rather than be replaced. Where possible, we specify FSC-certified woods, low-VOC finishes, and trusted suppliers who share our commitment to ethical production and fair working conditions.In parallel, The Morphbag by GSK was born from a desire to reduce overconsumption in fashion. Originally conceived to support capsule wardrobes through versatility and longevity, the brand has since evolved into The Customisable Icons Collection; a made-to-order range of hand-woven handbags crafted by female artisans in Peru using locally sourced materials. Each piece is produced slowly and intentionally, preserving traditional techniques while ensuring fair wages and meaningful employment.

Why This Award Matters to Us

Receiving the Eluxe Award for Best Sustainable Home Brand 2025 is not about external validation; it is about alignment.

It affirms that the quieter choices; designing for longevity, resisting fast trends, supporting artisans, and encouraging conscious consumption; do matter. It also reinforces our commitment to contributing, in a tangible way, to broader global goals such as responsible consumption and production, climate action, and gender equality.

Most importantly, it reassures our clients that sustainability and beauty are not mutually exclusive; they can, and should, coexist.

Looking Ahead

As GSK Bespoke Designs Ltd continues to grow across interiors, fashion, and international projects, our focus remains unchanged. We will continue to design with intention, integrity, and respect for the lives our work touches.

We are deeply grateful to Eluxe Magazine for this recognition, and to our clients and collaborators who share our belief that design can be both beautiful and responsible.