Giovanna’s entrepreneurial spirit naturally evolved alongside her interior design practice. While raising her children and managing clients across the UK and abroad, she recognised a gap in the market: women needed handbags that complemented their wardrobes, adapted to their lifestyles, and simplified their daily routine. This insight led to the creation of The Morphbag by GSK, a multi-award-winning sustainable handbag brand grounded in colour theory, versatility and conscious design.
The Morphbag reflects the same values that define her interiors: beauty driven by purpose, design guided by individuality, and products that elevate everyday living. Its success further strengthened Giovanna’s belief that lifestyle, fashion and interiors are not separate disciplines — they are interconnected expressions of who we are.
This philosophy carries through every project at GSK Bespoke Designs. Giovanna creates interiors that honour the client’s personality, routines and emotional connection to home. Rather than following trends, she focuses on timelessness, balance and harmony — crafting spaces that feel lived-in, meaningful and uniquely reflective of the people who inhabit them.
Her studio offers a complete turnkey solution, managing projects from concept to completion, including the coordination of architects, contractors, artisans and third-party suppliers. Giovanna’s approach removes stress from the process, allowing clients to enjoy a seamless experience while their home is transformed with care and intention.
Ultimately, her work is anchored in a simple belief: design should serve life, not the other way around. Homes should feel personal, intuitive and emotionally grounding — places that evolve with you and uplift you every single day.
